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Hi, I'm Ricc, a Freelance Product Designer. I help companies drive growth by identifying and validating business opportunities and turning them into intuitive user experiences.
Case Studies
The following case studies reflect my role and the challenges I tackled using the skills and insights I gained over the years, shaping my design thinking and approach to problem-solving.
Lets collaborate.
Hi! I'm Riccardo Biasibetti, a Berlin-based Product and Service Designer with over 10 years of experience across industries such as AI platforms and agentic experience, enterprise software, hospitality, travel, transport and logistics, intelligent document processing, contract management and e-health.
How can I help.
I like to navigate product discovery and help product teams validate business opportunities through user research, deliver intuitive and iterative user experiences that drive business goals, build scalable brand systems, and develop high-performing design teams. I enable seamless design collaboration across product and other business functions to help teams achieve their design goals.
Trusted by leading brands
Ricc played a vital role in helping us pivot from B2C to B2B, directly contributing to our growth to around 150 clients and helping us achieve more than 3M € ARR.
I had the privilege of working with Ricc during a critical phase of Likeminded's growth, and his contributions were nothing short of transformative. Ricc played a vital role in helping us pivot from B2C to B2B, directly contributing to our growth to around 150 clients and helping us achieve more than 3M € ARR. His support for the sales team was invaluable, from designing standout materials for outbound and marketing activities to creating assets that drove inbound interest, resulting in hundreds of inquiries in 2024 alone.
Ricc was instrumental in consolidating our rebranding, giving us a polished, professional presence that enabled us to close key clients like Bosch, Jack Wolfskin, and N26. He also worked closely with me during our funding round, preparing top-tier investor materials that ensured we always presented a compelling case. Beyond his impressive work, Ricc is a responsible and reliable team player who's always ready to lend a hand when needed. His collaborative attitude and dedication made him an essential part of our success, and I would highly recommend him to anyone looking for a skilled and supportive partner in driving business growth.
If you're looking for a product design leader who is strategic, data-driven, and deeply collaborative, Ricc is one of the best.
I had the pleasure of working with Riccardo Biasibetti for over five years, first at Mobimeo, and then at Likeminded where he was a key force behind the product and brand. As Design Lead, he played a critical role in shaping our vision and product strategy, not just executing designs but driving the direction of our product. He built and refined our design system, ensuring consistency, scalability, and efficiency across every touchpoint.
Ricc's approach was always rooted in user needs. He combined user and market research, prototyping, and rapid iteration to create intuitive, engaging experiences. He also worked with data. Using tools like Amplitude and Metabase, he analyzed user behavior, measured the impact of design decisions, and continuously improved adoption, engagement, and retention. His work moved the needle.
Collaboration was at the heart of everything he did. He worked closely with product and engineering to bring ideas to life, ensuring a smooth handover from design to development. His close partnership with front-end engineers made execution seamless, setting up clear design specifications that sped up implementation and reduced rework. At the same time, he collaborated with sales and go-to-market teams to get market insights into the product and provide them with product updates.
Beyond his skills, Ricc is a true leader. He empowered his team by fostering a culture of creativity, ownership, and continuous learning. He mentored designers, encouraged cross-functional collaboration, and always pushed for excellence while making sure everyone had a voice. His positivity, humor, and passion for product shaped our company culture and made working together a joy. If you're looking for a product design leader who is strategic, data-driven, and deeply collaborative, Ricc is one of the best. I highly recommend him!
Ricc has a talent for turning ambiguity into clarity—especially when it came to tackling complex design and technical problems.
Collaborating with Ricc was genuinely one of the most energizing experiences I've had. Ricc has a talent for turning ambiguity into clarity—especially when it came to tackling complex design and technical problems. I was consistently impressed by his ability to break down challenges and guide us toward smart, scalable solutions, all while keeping the user experience at the core.
Ricc also brought a strong sense of ownership and leadership to every project. He led by example, championing best practices, mentoring teammates, and ensuring we kept moving forward efficiently—even when we had limited resources. And most importantly, Ricc delivers. Every solution was thoughtfully crafted, maintainable, and on point.
Ricc is the kind of teammate every complex project needs. No matter how high the stakes or how fast the timeline, Ricc consistently delivered solutions that were not only high quality but built to scale. His ability to see the big picture while staying laser-focused on the details meant we never had to compromise between speed and long-term impact.
From early planning through to final execution, Ricc drove smart decisions that prioritized maintainability, performance, and real-world usability. He navigated tight deadlines with calm confidence.
If you're looking for someone who blends creative thinking with executional excellence, Ricc is your person
His contributions extended far beyond design, having a significant impact on our business growth.
I had the pleasure of working closely with Riccardo during our time at Likeminded. His contributions extended far beyond design, having a significant impact on our business growth. By creating polished and consistent materials for marketing campaigns and trade shows, he helped us generate hundreds of inbound leads annually and played a key role in closing major clients like Bosch, Jack Wolfskin, and N26.
Ricc collaborated closely with the Psychology team to ensure their materials delivered the best possible kickoff experience for our clients. He also worked with them to thoughtfully represent the psychological product in our web app, aligning with our mission to make mental health matter and accessible to everyone.
Ricc was instrumental in tackling special client requests, turning complex ideas into clear, actionable prototypes. These prototypes not only highlighted future collaboration opportunities but also enabled our team and clients to test and validate hypotheses effectively.
He also supported me with pitch decks for marketing events, pitch competitions, and investor materials, which were crucial in helping us secure our Series A.
On a personal level, Ricc is a reliable, collaborative, and supportive team player. His thoughtful approach and ability to adapt to challenges made a lasting difference for both our team and our shared goals.
Riccardo has a knack for identifying real problems and ensuring that solutions genuinely improve user experiences—not just meet functional requirements.
I had the pleasure of working with Riccardo at Mobimeo, and he stands out as one of the most user-driven and collaborative professionals I've worked with. His ability to dive deep into user needs, translate them into actionable insights, and see features through from ideation to release was inspiring. Riccardo has a knack for identifying real problems and ensuring that solutions genuinely improve user experiences—not just meet functional requirements.
What truly impressed me was Riccardo's seamless collaboration with engineers, product managers, and other stakeholders. He effortlessly bridges the gap between teams, fostering open communication and driving projects forward with clarity and purpose. His proactive approach and willingness to engage across disciplines ensured that we not only met but exceeded our goals, with tangible impacts on user adoption and engagement.
Riccardo's independent mindset and passion for solving meaningful challenges make him a key contributor to any team. It was a privilege to work alongside someone so dedicated and thoughtful. I would jump at the chance to collaborate with him again in the future!
Riccardo was always highly collaborative, calm, and solution-oriented, focused on delivering results.
I had the pleasure of working closely with Riccardo during our time at Likeminded, where he was Design Lead and I led the Marketing department.
Our close collaboration stemmed not only from the natural intersection of our roles but also from working together in the leadership team, aligning design and marketing efforts for maximum impact.
Riccardo was always highly collaborative, calm, and solution-oriented, focused on delivering results.
Under his leadership, the design team was instrumental in supporting our marketing initiatives, creating high-quality assets across all channels—from social media and content to email campaigns, presentations, and trade show materials.
One of our most significant projects together was a full rebrand, a highly collaborative effort in which Riccardo and his team built a new, cohesive design system. This included structured templates and guidelines that elevated and streamlined our marketing output across content, social media, and beyond. The rebrand also encompassed a website relaunch and migration to Webflow, resulting in a modern, engaging, and high-performing digital presence.
I experienced Riccardo as a caring and supportive team lead who was deeply invested in his team's growth while always willing to be hands-on himself. He had a strong eye for detail and an ability to translate complex ideas into compelling visual narratives, making a tangible impact on our marketing success.
I would highly recommend Riccardo to any team looking for a skilled and thoughtful design leader who seamlessly blends creativity with execution to drive results.
What sets Riccardo apart is his ability to bridge the gap between engineering and product seamlessly.
I've had the pleasure of working with Riccardo, and I can confidently say he's one of the best collaborators I've ever had. He's incredibly passionate about solving real user problems, always ensuring that our solutions are not just functional but truly impactful. I remember at Mobimeo, he would spend hours diving into user feedback, refining the UX to make sure we were addressing real needs—not just ticking boxes.
What sets Riccardo apart is his ability to bridge the gap between engineering and product seamlessly. He knows how to communicate with both sides, making complex discussions productive and enjoyable. His approachability and empathy make him not just a great teammate but also a strong leader. Whether it's mentoring others, driving best practices, or making critical decisions based on resources, Riccardo consistently delivers high-quality, scalable solutions.
Beyond work, he's simply an amazing person to be around—someone who brings both energy and thoughtfulness to any team. If you get the chance to work with him, take it!
His ability to turn complex ideas into intuitive, visually compelling experiences is remarkable.
I had the pleasure of working with Riccardo on the Companion SDK in Mobimeo, and he is truly one of the most talented designers I've collaborated with. His ability to turn complex ideas into intuitive, visually compelling experiences is remarkable. Whether refining user flows, iterating on feedback, or pushing creative boundaries, Ricardo always brings a user-first mindset and a sharp eye for detail.
Beyond his design expertise, Riccardo is a fantastic team player—open to feedback, proactive in problem-solving, and always bringing positive energy to the team. Any company would be lucky to have him, and I hope we get the chance to work together again in the future!